It is vital for successful salesmen to have excellent PowerPoint Presentation Skills. Selling obviously is all about communicating your message in an effective and convincing manner. One good PowerPoint sales presentation can build a solid relationship with your potential or existing clients, whether you are giving a presentation to one person in a meeting room or 100 people in an auditorium, knowing and understanding their problems, challenges and goals and coming up with a good suggestion can always be useful.
Considering all the aspects, here are the Top Sales Presentation Mistakes people often make.
1. Confusion About The Objective
It is true that if you want to say everything in just one sentence, it can be tough for you and for your audience to understand the purpose of your interaction. Confusing your potential clients is not good news for sale. You must know what you are going to say in front of them, instead of playing around with your words. You should know the purpose of your interaction or what are the benefits that you are providing to your potential clients.
2. Forgetting To Smile
At times, while giving PowerPoint Presentations, salesmen forgets to smile and focus more on the sales pitch, but what if your audiences are not happy with this. It is important to make sure that your clients must leave the place with a smile on their face.
Smile often shows your enthusiasm about you, your product and your company. Spread the positivity and make others feel good.
3. Unsure Truth
People like you more when you are genuine. Do whatever you want but never copy anyone’s story as you might have heard the story from someone or search on the Web but remember at least one of your clients possibly has, too. It is always suggested to use real life quotes, examples, stories and testimonials. By doing so, people will surely buy your product or service. So try to be what you are.
4. Talking Too Fast
Sales people many a times are fast talkers, so they talk too much about their product, service, company and themselves without even realizing that their audiences must be getting bored. So it is important to keep on asking questions from your clients so that they take proper interest and participation in your sales presentation. Talking too much could show nervousness and it is not good for your sales presentation. You must always practice your speech in terms of quality and speed.
5. Bad Habit Of Reading Slides
Often sales people start reading their slides in between the presentation. This is one of the biggest mistakes made by a presenter, as it shows that you are not serious about your product or service and lack confidence and even didn’t practice well. You must prepare a presentation with key points highlighted. So try to avoid reading in between your presentation.