BCG Matrix Template for PowerPoint

Free BCG Matrix template for PowerPoint is a PowerPoint presentation template that you can download to make awesome presentations based on the popular Boston Consulting Group growth model.

The BCG Matrix was developed by the Boston Consulting Group, and it is used as a strategic management tool used to analyze product lines or business units. Here’s a brief guide on how to interpret it:

1. Stars: Located in the upper-left quadrant, these represent high market growth and high market share products or business units. They’re leaders in their category and require continuous investment to maintain their position.
2. Cash Cows: Found in the lower-left quadrant of the BCG matrix template, they have low market growth but high market share. These are mature and well-established products that generate more cash than is needed to maintain them.
3. Question Marks (or Problem Child): Situated in the upper-right quadrant, these have high market growth but low market share. They require careful analysis; with the right strategy and investment, they could become Stars or fizzle out.
4. Dogs: Positioned in the lower-right quadrant of the BCG diagram, these have both low market growth and low market share. They don’t promise substantial returns but can still be profitable without much investment.

You can use this free BCG Matrix template with example to prepare business presentations in Microsoft PowerPoint or Google Slides taking advantage of the BCG Matrix and its way to interpret the information. It comes with two slides featuring the BCG matrix. One fo the diagrams contains colorful quadrants, while the other slide has the same quadrants but grayed out. Audience can easily understand what is in which quadrant by paying attention to the visual graphics in the BCG matrix template.

BCG Matrix Template for PowerPoint contains a four quadrant matrix template ready to be edited with your own content as it comes with editable text placeholders and PowerPoint shapes that you can easily customize.