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An Overview Of The Contrast Principle

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When it comes to PowerPoint Presentations, a series of factors deserve your attention. Be it the script for creating a meaningful content, concentrating on your speech and dialect or rehearsing well before the date of delivery. Each and every aspect needs to be catered with utmost care, so as to avoid intricacies at a later stage.

But, why not take a pause here to rethink over the significance of design elements in slide creation. And, even more importantly the utility of contrast principle. Some of you may ask here as to what it means. So, in the following text we are highlighting a brief overview of the contrast principle in designing a striking presentation.

Contrast Principle

In the context of PPT, contrast refers to the difference between two elements on a slide. It can be in terms of color, texture, typography or shape. Each of these categories is discussed in details below:

  • Contrast of Typography: To draw the attention of your audience towards specific information, you are supposed to choose an appropriate font size for the titles, sub headings and text enclosed within the body. For instance, using a contrast of font size 10 and 15 for heading and sub-text is an ideal choice to emphasize on the contrast.
  • Contrast of Color: Use balanced shades that are opposite, yet complementary in nature. When you apply contrasting colors for both foreground and background, it creates a natural symmetry.
  • Contrast of Texture: When planning to add an image or content on textured background in a slide, it is advisable to be wise enough in your selection. Since textured backgrounds are already too messy, so a wrong choice may make the text too difficult to be read.
  • Contrast of Shape: It also refers to the principle of contrasting images. Basically, it highlights the usage of complementary images in the presentation slides.

On the whole, there are three vital benefits of using contrast:

  1. It makes your presentation look more organized and logical, thus making the purpose of a specific slide clearer.
  2. It strengthens your design idea by helping you highlight the desired text or image in your presentation.
  3. Whether for print or Web, it can make the complete information look more attractive.

It is a natural human tendency to get drawn towards contrast. But in order to be effective, the contrast has to be strong enough to grab the attention of onlooker. So, aptly lay your focus on the contrast principle to give your presentation a competitive edge.


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